About

I built my first website at 12 on a 14.4k dial-up modem, and by 16 I was getting paid for it. At Marriott I ran front-office operations and training across several hotels, and built systems to take friction out of daily work. That’s still the job: understand how a business runs, then build what helps it run better.

I’m a developer and a systems architect, but the work starts before either. I design how a business operates: the process, and the experience of the staff inside it and the customers outside it. What someone sees on the screen, what happens next, what it takes to get something done. Looks matter, but the point is whether the work flows. Then I architect what sits underneath: the data model, the integrations, and how it all holds together.

In 2008 I left Marriott and started Ramsey Solutions, a business process consulting firm. We used whatever technology fit the problem. Early work was custom software. As Salesforce matured, it became about 85% of our work, but never all of it.

We grew to 30 people and delivered around 900 projects for companies including WeWork, Handy, and eBay, with strong reviews on the AppExchange.

Build or buy came up constantly, even inside Salesforce. An app meant license fees. Building the capability meant consulting hours, and sometimes that cost more than five years of licenses. Part of our job was running those numbers honestly. I built an estimator that let prospects scope a project and generate a statement of work themselves. Transparency and efficiency have always been a value.

Our motto was “anything is possible.” When a client asked whether something could be done, the answer was yes, let’s figure out how. Sometimes the cost of getting there meant settling for less than the ideal.

In 2014 I started building Salesforce products to fill gaps I kept running into on client projects. Six reached the AppExchange: document generation, electronic signature, faxing, shipping, payments and billing, and web forms. I designed each one, from the workflow and interface to the architecture. Opero Fax became the leading fax app on the AppExchange, processing around a million pages a month, and the suite averaged 4.8 stars. Every product passed Salesforce security review, and I managed security reviews for enterprise customers in HIPAA-compliant environments. Customers included Cigna, Harvard, Vertex Pharmaceuticals, McKesson, and Boston Scientific.

In 2018 I sold the consulting business, which became A5. The products continued as A5 Apps and, from 2020, as Opero. Running them meant thousands of customers who needed the software available around the clock. That’s a different discipline from consulting: uptime, support, security, and releases that can’t break anyone. The company grew almost entirely through referrals and reviews. In 2024 the Opero product suite was sold to Concord and became part of Concord’s platform.

I kept the Opero name, and in 2026 relaunched it as a different company: a firm that designs, builds, and operates custom systems for individual businesses. It is not related to the former product suite, which Concord owns.

What changed is AI coding tools. Custom software used to mean a development team and a year of runway. Now it’s often faster and cheaper than the alternative. A business can have software designed around how it works, instead of bending to a SaaS product or stitching several together with integrations, and without license fees that grow every year.

The catch is that AI made building easier, not designing or architecting. Deciding how the business should work, what the experience should be for the people using it, and how the system holds together is still the hard part. That’s the work Opero is built around.

“Anything is possible” used to come with a price tag that ruled out the best answer. That constraint is largely gone.

A business system needs three things: someone who understands the business and designs how it should work, someone who can architect and build the software, and someone who can run it reliably afterward. Usually that’s three vendors. I’ve done all three, at scale, as a consultant and as an operator. Opero is one firm accountable for the whole thing.